Read “Soft-soaping Empire: Commodity Racism and Imperial Advertising” (paragraphs 1-15)—from Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest by Anne McClintock (download .pdf).
Blog a summary of the article, and then give a personal response. How many different kinds of soaps do you use? Advertising tells us they are embued with what kind of magical powers? Give at least one specific example that you explain well. What other fetishized objects take on fetish powers in your life? Explain.
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